Consumers are now expressing a desire for a shot of colour or a point of difference in their otherwise monochromatic kitchen colour palette.
Smeg’s retro design Omega Appliances , come in jelly bean colours such as cherry red, lollipop pink, tangerine, lime green and powder blue and also the Porsche rangehoods exist in crimson red and ultramarine blue.
Smeg believe these appliances are providing the suitable antidote to the minimalist blues of the past few years.
“We have had almost a decade of very minimalist, neutral kitchens where surfaces, finishes and appliances are designed to blend and become one.”
“While consumers are still happy with neutral tones in cabinetry, benchtops and walls they are beginning to ask for a point of difference, a focal point, a way of injecting a shot of colour or interest into the overall kitchen design”, said Gavan McKenna, Smeg’s National Marketing Manager.
“The FAB 28 refrigerators, for example, are being bought as much for their beautifully retro design as their vibrant colour. And while their design is taken straight from the 50s, open the door and they are pure 21st century technology.”
The FAB28 refrigerators are a single door, 247L (nett) automatic defrost refrigerator with a 21L (nett) top-mounted ice box – an ideal size for singles and couples. The FAB28 refrigerators are available in 10 colours including red, pink, lime, orange, mint green and powder blue.
The FAB32 refrigerator is the same design and colour offer, but has two doors and is the upside down configuration – a 205L (nett) top mounted refrigerator and 103L (nett) freezer beneath.
And for those who want a little more colour in their kitchen, there is the cute, retro styled matching dishwasher in eight colours, including red, pink, lime, orange and powder blue.
The FAB32 refrigerator has 10 wash programmes, takes 14 place settings, is fully electronic and uses a mere 15L of water for a full load.
The Porsche K9995 rangehood, featuring racy curves and high power, is an ideal piece of kitchen sculpture in ultramarine blue, crimson red, jet black or silver.
It can remove up to 1000m³ nett of grease-laden air an hour, has four 20 watt halogen globes for shadow-free cooking, four speeds and stainless steel and aluminium grease filters.
All Smeg appliances are available nationally from appliance specialists, electrical retail outlets and some department stores throughout Australia.
