Viridian are selected by Zara to create a dramatic glass awning at Melbourne store
Glass plays a unique and important role in building design. It not only affects the buildings appearance but also its thermal performance and the environment of its occupants. Therefore the selection of the ideal glass is crucial to the design process.
Viridian was selected by Zara to design the shop super-sized windows and a striking glass awning for their first store on Melbourne’s prime shopping strip.
Since it launch in Spain in 1975 Zara has drawn adulation from fashion followers and business acolytes alike who admire the company’s rapid expansion and fast turnover of short run ranges. The impressive windows and awning, used to draw customers to visit the famous fashion retailer, were designed by a specialist team.
The windows are a powerful communication tool where the most outstanding pieces in the store’s collection are presented. The design is therefore conceived to give maximum prominence to the pieces on display.