Stiebel’s local success attracts significant German investment
Stiebel Eltron (Aust) (SEA) has become a subsidiary of Stiebel Eltron International to support the long term development of the market in Australia and New Zealand.
The German parent company became a majority shareholder of SEA following more than a decade of steadily increasing sales growth for the Australian licensee.
Stiebel Eltron has been a market and technology leader in the hot water, heating, ventilation, air-conditioning, refrigeration and renewable energy sectors for more than 85 years. Over the past 16 years, the team in Australia has worked closely with its counterpart in Germany to develop products specifically designed to suit Australian operating environments, in particular the DEL instantaneous water heaters and WWK 300A heat pumps.
Stiebel Eltron International CEO, Rudolf Sonnemann explains that the significant growth of their products, especially in the custom range makes Australia a key market for the company where they wish to strengthen their presence. He considers the change of ownership as the next logical step in the ongoing success of Stiebel Eltron Australia.
With energy efficiency and sustainability becoming increasingly important to all parts of society, SEA Managing Director, Andrew Whitney believes that their products should help their customers save money on energy costs and also be good for the environment. SEA’s success has been based on the environmental performance, efficiency, installation quality and low running costs of some of the most efficient and effective water and room heating solutions in the market.
The change of ownership also means that staff in Australia will now be able to directly call on the resources of a global company with production plants located around the world and employees operating in more than 120 countries. They will also have access to state-of-the-art research and manufacturing facilities in Germany.