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James Hardie launches new panel

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James Hardie recently launched ExoTec™ Facade Panel, the next generation product for the commercial facades market.

“The new technology involved in the manufacture of ExoTec Facade Panel means we can offer a ten year warranty, double that offered on the highly successful HardiPanel - the product ExoTec will supersede,” says Matthew Woodley, James Hardie, Marketing Manager, Australia and New Zealand.

Innovation has been a consistent strategic driver at James Hardie and ExoTec Facade Panel is the most recent development launched in Australia of the company’s US$21 million annual research and development program.

“James Hardie’s strategy is to leverage its proven capabilities in fibre cement manufacture and development, into a series of product innovations. ExoTec Facade Panel is the next generation in engineered fibre composite panels. Factory sealed on all six sides, it incorporates new, innovative technology, allowing the product to offer 20 percent greater impact resistance,” said Mr Woodley.

Other advances include improved stability for a wide range of finishes, improved moisture resistance and, because it has ten percent fewer fixings than HardiPanel Compressed Panel, the product is faster to install and more site efficient.

James Hardie ExoTec Facade Panel offers design flexibility in a variety of commercial applications. Currently it comes in two thicknesses, the standard 9mm and 12mm, both in various standard lengths ranging from 1,800 to 3,000mm and three widths, 900, 1190 and 1200mm.

ExoTec Facade Panel supersedes the HardiPanel Compressed Panel, which has proven to be one of James Hardie’s most successful products.

“HardiPanel was a revolutionary product when it was launched. However due to our significant research advances and our desire to continually deliver innovative product solutions for our customers, we have developed the ExoTec Facade Panel”, said Mr Woodley.

James Hardie has been involved with commercial building facades for over 20 years and over that period has launched a series of product innovations including ComTex™ and the D3-1000™ Facade Systems.

James Hardie’s strategy calls for an aggressive growth pattern through a series of product innovations. This is reflected in its drive to lead the market in new product development. ExoTec Facade Panel is the latest in a series of technological advancements in building facades to be unveiled by the company.

Background information

ExoTec Façade Panels are high quality, autoclaved, cement based panels, manufactured by James Hardie. Basic composition is Portland cement, ground sand, cellulose fibre and water. James Hardie building products are manufactured to Australian/New Zealand Standard AS/NZS 2908.2 “Cellulose Cement Products” (ISO 8336 “Fibre-Cement Flat Sheets).

™ - ExoTec is a trade mark of James Hardie Research Pty Ltd ABN 31 066 114 092.

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