Architects build business of blind aesthetics
There is one thing that architects prize above all else and that is the eye-catching union of form and function.
Claudette Shakespeare, Managing Director of Helioscreen , says, “Architects love our product. In fact, that is why Helioscreen has been so successful. We are seen to have high quality products, especially in terms of motorisation.”
Architect Meiling Honson from Johnson Pilton Walker says that she specified and installed Helioscreens in her own property, a unit at The Yellow House in Potts Point, because of the ‘quality, look, reliability and warranty’. “I was very satisfied with the results. The blinds work well for the span and look great,” says Meiling. “They also control the heat and sun radiation as the unit faces west, while allowing the entry of natural light.” She has also recently specified Helioscreens for a recent project and is awaiting installation.
Meiling identifies ‘aesthetic appeal’ followed by ‘the base bar, chain and fabric’ as the major factors when choosing blinds and awnings.
Shakespeare says that the key to maintaining relationships with architects is the continual development of fabrics and products so as to give architects new applications to complement their original designs.
“After having lived and worked in Australia for three years I became very much aware that there was an opportunity to distribute high-end fabrics. This demand allowed the business to expand and, through this expansion, provide a wider range of fabrics and products”, Shakespeare says.
When asked to describe her greatest business success Shakespeare names three standout factors: steady growth, building a respected brand and continually responding to an ever-changing consumer environment. “Our market does not stand still,” Shakespeare says “We appreciate what we have achieved so far but realise there is a lot more that we can and will achieve for architects, their clients and our customers.”
10-Apr-2006