Every home buyer’s dream – a fog free bathroom mirror. There used to be three certainties in life – death, taxes and a foggy bathroom mirror after a morning shower.
Fog-Off can’t do a great deal about the first two, but they can do something about the third. Foggy bathroom mirrors can be a thing of the past.
Local manufacturer for “Fog-Off” electrically heated pads, Arthur Coghill, wants couples and families about to start building their new homes to think ahead to early morning showers and the frustration of fogged over bathroom mirrors.
According to Coghill, that is precisely the best time for them to consider installing his solution to deliver a lifetime of convenience and crystal clear mirrors in the bathroom.
The problem is, as Coghill explains, most home builders will not routinely offer to install the heating pads in new bathrooms. Buyers need to ask for them to be installed. So he is igniting consumer led demand for fog free bathroom mirrors.
The Fog-Off concept is as straightforward as it is effective. Turn the bathroom light on, have a shower and the heated section of the mirror stays pristinely clear, ready for men to have a shave and for women to apply their makeup.
A number of developers of hotels and inner city apartment blocks have made the Fog-Off heating pads standard features of their bathrooms. Hotel operators are already enjoying the savings. No longer do guests go through the supply of bathroom towels trying to keep the mirror clear. Less laundry for towels means lower overheads.
Now, Arthur Coghill is educating the home building market, but needs consumers to start asking for this product.
“A fog free bathroom mirror may not be high on the priority list for home builders, but would be for home buyers if they were aware there was a solution,” Coghill says. “I want to encourage people about to build a home to ask for fog free solution.”
And for the sake of $200 for a heating pad for a new home that costs in excess of $350,000, who would want to put up with the inconvenience of fogged over mirrors?