Fletcher Insulation's Sisalation recognised for marketing excellence
Sisalation, one of Fletcher Insulation’s flagship brands, has been chosen as a national finalist in the 2007 Australian Marketing Institute Awards for Marketing Excellence in the category of Brand Revitalization.
The AMI Awards for Marketing Excellence are presented to those organisations and marketers who have achieved success from innovative and effective marketing practices, having regard to the particular circumstances of different industries, budgets and the diversity of marketing programs.
The Sisalation brand of reflective foil laminate insulation is over 50 years old and has recently undergone a fresh and exciting brand revitalization and re-launch.
Jonathan said strict marketing principles have been adhered to and the results are already on the board with more exciting marketing initiatives still in the pipeline.
The winners of the AMI Awards for Marketing Excellence will be announced at a gala dinner at the Hilton Hotel in Sydney on October 18th.
26-Sep-2007