Fisher & Paykel has launched a new national print advertising campaign featuring an all new tagline and proposition “How Very Thoughtful”.
The visual advertising material represents clever resolutions to problems found in nature – from a frog’s capacity to store water, to the way a blinking eyelid cleans an eye – and compares these with design solutions and innovative features found in Fisher & Paykel appliances.
The campaign insight is drawn from a corporate design philosophy that underpins Fisher & Paykel products. There is no greater design inspiration than Mother Nature – or the process of evolution. It is all about drawing direct analogies between the high level thought behind our product design and examples from nature.
Peter Russell, National Marketing Manager Fisher & Paykel Australia, said that the implication of the campaign is that Fisher & Paykel design is so advanced, it’s comparable to the very process of evolution itself.
The new campaign comprises four advertisements including the water-saving top loader AquaSmart, the ergonomically superior DishDrawer, the self-cleaning Pyrolytic Ovens and the award-winning Izona CoolDrawer.
The campaign will appear in national lifestyle and food publications from August, starting with the AquaSmart / Frog creative.