Dorf unveils new tapware brand direction
Dorf , a leading tapware designer, has unveiled its new brand direction, marking an important milestone in the brand’s fifty year history of delivering quality tapware products for Australian homes.
The rejuvenated Dorf look makes it easy to select the perfect tapware and accessories for any project by segmenting its extensive range of tapware into three clearly defined themes:
· The European-inspired Dorf Designer range – focussing on sleek and minimalist styles
· Dorf Contemporary collection – offering tapware and accessories with soft, elegant lines across mid-range budgets, and
· Dorf Décor – featuring classic and timeless designs at affordable prices.
A newly released Dorf brochure features the complete product range in a high gloss, coffee-table style book to enable specifiers to find the exact style and model they need at a glance, while the new look website is specifically designed to make the choosing and ordering of tapware and accessories simple, providing plenty of search options for ease of use and product selection.
“When it comes to choosing tapware, specifiers want products that not only look great but also perform day in, day out,” Jennifer Krenich, Marketing Communications Manager at Caroma Dorf comments. “Dorf delivers a complete package for architects, designers, specifiers, and builders, by providing a range of tapware solutions designed for both optimum styling and functionality that are easy to recommend to clients.”
Reaffirming ‘it’s what’s on the inside that counts when it comes to tapware,’ each Dorf product is complemented by smart technologies designed to deliver superior performance. Smart innovations include Dorf Water Efficient Tapware (W.E.T.) technology, Eco Temp, Soft Close, Low Friction and Ceradisc technology, to enhance water flow, mix, and temperature control.
Dorf’s extensive range of tapware is constructed with durability in mind and is certified to Australian Standards. Water Efficient Tapware (W.E.T.) technology is a key feature across all Dorf ranges providing a 3-star WELS rating for basin, shower, sink and laundry tub tapware with no compromise on design or performance.
22-Feb-2007