When the Stella Group decided to rebrand part of their hotel and resort portfolio to ‘Mantra’, Claude Neon’s previous work led to Stella again engaging Claude Neon to manage the implementation of the new branding signage across their sites nationwide.
The rebranding project involved twenty-six hotel and resort properties, across both metropolitan and regional areas, including eight in Sydney and seven in Melbourne.
The solution encompassed a variety of signage, which was designed by Claude Neon to maximise the visibility of the new brand and be flexible for any future developments. Additionally six of the sites were rebranded as Breakfree properties.
With multiple sites across Australia and the deadline for the project set to coincide with the official launch of the new brand, Claude Neon’s ability to coordinate national multisite rebranding projects was essential in ensuring the Mantra signage was delivered on time and to budget.
An important component of the project was the development and implementation of eight new sky signs, including at least one in each capital city of Australia.
Each sign was erected simultaneously, in order to ensure consistency for the new brand. In addition to the sky signs, Claude Neon also designed and implemented internal way finding signage and branding, and replaced any signage that displayed the previous logo – all within a time frame that allowed the hotel chain to continue its operations without major interruption.