Carpet Court has launched its new look website carpetcourt.com.au, as a ‘one stop shop’ for consumers seeking flooring inspiration and solutions. Internet users can find all of the resources they need, with a handy search option for all of their flooring needs.
The site is designed to provide information and inspiration to customers from their very first click. Designed along the lines of the flooring stores, the website is contemporary and easy to navigate, featuring images and examples of Carpet Court’s inspirational floor design solutions.
According to Natasha Gallardo, Carpet Court's National Marketing Manager the website was revamped in response to a growing consumer appetite for researching purchases online. “It features indispensable content to ensure consumers choose the right flooring solution with confidence every time.”
Gallardo adds that the enhanced online website “…complements our store network and strengthens the brand’s profile within the markets it operates." The website gives consumers access to all the latest carpet trends and flooring solutions, and includes a handy store finding function for directions to the closest Carpet Court store.
With all of Carpet Court’s flooring products in the one place there are hundreds of products are available to view, enabling customers to make an informed design decision whatever the space and taste in floor coverings.
"All this is packaged up in a visually dynamic site which engages you from the moment you visit the home page," said Gallardo.
The site features inspiration pages, an easy search tool and feature lists to make navigating between the vast array of carpets, rugs and other floor coverings such as timber and bamboo as simple as possible. Once information has been gathered and a short list made customers can use the store locater to find the most convenient Carpet Court to visit.
Customers can also visit the Carpet Court website to download the latest seasonal catalogue or sign up to the e-newsletter, allowing them to easily stay up to date on all the latest products and news.
Gallardo advises to take a regular look at the updated Carpet Court website, as the relaunch is only the beginning of a comprehensive online strategy. “There are all kinds of exciting initiatives set to launch in the coming months to create a more meaningful online experience for our consumers,"