ARDEX Australia expands its presence in Southeast Asia
ARDEX , a leading supplier of high-quality specialty building chemicals, recently obtained the majority stake acquisition of QUICSEAL Construction Chemicals.
The acquisition will effectively accelerate the company’s growth in the Southeast Asian and wider Asian region as the company is now affiliated with one of the regions leading suppliers of waterproofing, concrete repair and tile and stone installation.
ARDEX Asia Pacific Managing Director Ian Forster recognises that QUICSEAL will provide ARDEX with access to products and materials that are specifically tailored to the Asian market.
QUICSEAL is well-known in Asia, particularly in Singapore and Malaysia, and the company is respected for its supply of high-quality products.
Jimmy Lim, founder and owner of QUICSEAL, believes that the company’s regional strengths were a key factor in the acquisition; “QUICSEAL system solutions are trusted by customers not only in Singapore and Malaysia but also throughout the rest of Asia – with key markets including Indonesia, China, Hong Kong, Taiwan, the Philippines, South Korea, Myanmar, Vietnam, Thailand, Brunei and Sri Lanka,”he explained.
Following the majority stake acquisition in QUICSEAL, ARDEX now owns two businesses in Singapore. This move is sure to benefit the growth and development of ARDEX immensely.
The two companies will co-exist in the market, and while they will maintain separate branding strategies and service profiles, similar production, sales and purchasing methods will be adopted.
Ian Forster, ARDEX’s Asia Pacific Managing Director, is positive about the future of ARDEX in the region stating; “Our high-performance premium offerings win the day, especially when markets are particularly discerning and critical.”