Leading urban property developer Psaros is partnering with Western Australia’s peak environment group, Conservation Council to encourage sustainable apartment developments in Perth City.

Conservation Council Director Piers Verstegen explains that Psaros is leading the way in Perth with their sustainable apartment developments; it therefore made sense to work with Psaros to promote sustainable urban living as an affordable, convenient and environment-friendly choice for Western Australians.

According to Mr Verstegen, every sustainable apartment equates to less energy being used, less waste being created, less natural bushland being destroyed and more trips on public transport.

Psaros Managing Director Mike Enslin comments that Psaros apartments include features such as solar power generation, solar hot water and electric car recharge stations as standard, all provided to the buyer at no extra cost. He adds that their sustainable apartments are receiving a strong positive response from buyers.

The two organisations have kick-started their partnership with a jointly commissioned market research conducted by Ipsos to help understand community attitudes towards sustainable apartment style living and the future of Perth city.

According to Chiara Pacifici, Head of Sustainability, while there has been an increase in consumer awareness of the benefits of Psaros’ eco-friendly apartments, they needed to understand the level of public support beyond just the apartment buyers.

Mr Verstegen said the research will bring more clarity on the view about housing developments in the general community and will also test some old assumptions such as the preference for detached suburban homes on large blocks and the idea that urban sprawl provides more affordable housing.